About Us

✨ Meet Chelsea — Owner, Mum, Chaos Coordinator

Hi, I’m Chels — owner of Daisy Grace and professional juggler of fashion, homewares, baby wipes, and caffeine.

Daisy Grace is a locally loved boutique in Swansea, NSW, filled with fashion, homewares, and giftwares that bring beauty and joy to the everyday. It was originally built with love by Merran, and in 2021, I had the huge privilege of taking over to keep the spark alive. Since then? Life’s been a beautiful whirlwind — I’ve grown this little business while also becoming a mum to my gorgeous son Finn, sharing life with my husband Alex (the most patient human alive), and being endlessly greeted by our cocker spaniel, Indi.

I’m backed by the best crew ever — seriously, they’re the dream team. Kel and Indi (not the dog!) bring all the warmth, laughs, and style to the shop floor. Behind the scenes, my mum and sister are the unsung heroes, always ready to lend a hand with the store, with Finn, or with keeping me semi-sane on the wild days (aka most days).

Every single piece you’ll find at Daisy Grace is handpicked with heart — whether it’s a cozy knit, a luxe candle, or the perfect “oh my god she’ll love this” gift. I only stock what I’d genuinely use or give myself — and yep, most of it has been tested by me, Finn, or both.

Thanks for shopping small and being part of the Daisy Grace fam. Whether you’re treating yourself or someone you love, I hope you find something here that makes your day a little brighter.

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